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Retailers do space planning analysis to optimise space utilization within stores. Space planning including shelf placement is an important tool to manage sales velocities, negotiate with suppliers, manage promotions, increase sales per footfall etc.
Category and assortment mix are inputs for designing effective planograms. An important parameter for Planogramming is the business rules, which the retailer defines for its stores (focus on margins or volumes). Using these inputs and other details (store clusters), we do complete category management to designing planograms. |
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Key Services |
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Analysis & Planning |
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Category Management |
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Assortment Planning |
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Affinity Analysis |
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Store Clustering |
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Simulation of scenarios |
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Planogramming (Ad hoc & full-scale) |
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Parameters/Issues Considered |
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Store categorization |
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Assortment Mix |
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Store location |
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Business rules |
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Previous POS data - Sales velocities, affinity analysis |
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Skills |
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Business modelling and statistical techniques |
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Proficiency in BI tools |
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Proficiency in Planogramming tools - Intactix, Spaceman |
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