Research data costs money.

Research data is your eyes and ears for your market performance. Syndicated research and panel data guide your decisions on how you can get your resources to yield the best results:

	Promotions that are more effective
	Regions that have the best growth trends
	Categories that are more profitable
	Consumers who are more responsive to your initiatives

In an over-stored retail environment you need the analytic edge to be able to compete better. And this is exactly why you buy research data.

And you need the capability to harvest intelligence out of that data. Capability to work with the right tools, apply the appropriate analytic models, inculcate the process discipline and the infrastructure to manage the many million records that refresh every week – to be able to make real use of that data.

Else all you will be left with is summary level trends that tell you everything. And nothing.

The Manthan analytics team works with leading retailers and consumer goods organizations – working with their category managers and their retail planners – to get the right insight out of syndicated research and panel data.

Our analytics consultants use a range of standard and tailored statistical methods to extract actionable information. The team augments deep retail and analytics experience with SAS, SPSS and Excel-based analytics capabilities, so that you have a range of analytics capabilities at your disposal – from standardized reporting for ongoing initiatives to specialized diagnostic models to uncover growth opportunities.

And the analytics you get is the analytics you need, and at a cost that is dramatically lower than what you would imagine.