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DW-BI Services
 
 
 
 
 
 
 
 
Data Mining
 
With increasing focus on improving efficiency and effectiveness, the need for data analysis at various levels exists with all retailers.

With no single department managing the analytics services in Retail Organization, it is increasingly becoming difficult for retailers to get on time accurate reporting. This makes it difficult for the retailer to take strategic decision and measure operational effectiveness of strategic decisions already implemented by the retailer. Managed Analytics helps the retailer to get on-time accurate analysis of data for all functions/departments. It also helps link the operational and strategic objectives of the retailer.

Using the data from various sources (POS data, competitor data, panel data) we create department specific reports in line with the KPAs for the departments/function. The reports are generated using various tools ranging from SAS and SPSS to specific tools used by the Retailer.
 

Key Services

Statistical Modeling

On-demand reporting

Ongoing business reporting (weekly/monthly/quarterly..)

Business Insights from analyzed data

 

Analysis Areas

Operational Analysis

Promotion Effectiveness

Assortment Planning

Channel Mix

Marketing Execution

Strategic Analysis

Pricing Strategy

Merchandising Strategy

Location Planning

Skills

Statistical Techniques

Knowledge of Tools

SAS programming, SPSS

Other BI Tools - Cognos, MS Tools

Channel Mix

Functional Knowledge

 

Advantages

Establish link between strategy and implementation effectiveness

On time, unbiased performance analysis for each function

On-demand business reporting for specific reports

Reduce effort and time for training on BI tools

Reduce coordination time for using analysis of function as input to another
(e.g. using assortment analysis for space planning)

Deal with one company for all BI needs

   




 
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