Manthan features in RIS BI Technology Solutions Guide
"Retailer is challenged with capturing, processing & understanding which data to use to derive competitive advantage. This requires a culture of advanced analytics & the ability to execute on analytical strategies throughout the organization" said Kevin Walker, VP Sales, Manthan Americas.
ARC Customer Analytics – You own the data, now own insights too
With Customer Analytics, you can unveil hidden relationships between your customers, products and store data sets. These deep and significant insights can help you implement emerging practices like customer-centric merchandising, store-specific assortments, and personalized promotions.
Retailers add to revenues with Manthan's Vendor Insights.
With Vendor Insights, it is not just productivity and effectiveness that goes up for the retailer. A unique subscription model for vendors ensures that retailers can now earn and profit from all the data that they have at their disposal. From mere information, this data also becomes the base for a better customer experience.
Wooing shoppers with personalized promotions.
The relationship between shoppers and retailers is evolving. With varied tastes and preferences, the one-size-fits-all strategy is fading fast especially in the brick-and-mortar space. What distinguishes one retailer from the other is how they utilize the data derived from these loyalty programs to create personalized experiences.