What the retailer needs, he already has – data on customers. Optimize this data and you have customer retention, loyalty and new customer acquisition awaiting you. The Customer Analytics solution from Manthan Systems, consisting of Customer360, TargetOne, Marketing Optimization Services and Loyalty247, offers you packaged business analytics, analytics consulting services, personalized promotions and campaign management. Converting your data into analytics helps you understand your customers and their preferences better. The personalized promotion package provides real-time and offline delivery of targeted offers and promotions to customers based on demographic attributes, behavioural data, loyalty and anonymous data, predicted purchase intent, recommendations and location attributes. Campaign management ensures that you have the right messaging reaching the right audience.This complete product ensures you can leverage the data already at your disposal to retain loyal customers and convert the occasional ones.
- Identify profitable customer segments
- Identify campaign prospects
- Manage promotions
- Customer-centric merchandising
- Personalized, targeted promotions
- Improved customer loyalty
- Improved customer retention
- Analytical capabilities across merchandising and marketing roles
Packaged Business Analytics: Know your customer and understand purchase behaviour to arrive at decisions on loyalty, product mix and managing promotions.
Analytics Consulting Services: Transform the data at your disposal into actionable insights about your customers.
Personalized Promotions: Provide customers instant, intelligent and personalized coupons while they are at the store.
Campaign Management: Design campaigns based on customer preferences that can be monitored on a regular basis.
With Customer Analytics, you can unveil hidden relationships between your customers, products and store data sets. These will result in deep and significant insights that can help you implement emerging practices like customer-centric merchandising, store-specific assortments and personalized promotions. In a market that is getting increasingly less loyal, Customer Analytics is the big difference.