Manthan’s patent pending Recommendation engine targets the customers with the most relevant offers by analyzing their purchase history across all channels in granular detail
Manthan, the global leader in analytics solutions for Retail and Consumer Product industries, announced today the roll-out of their Recommendation engine in the Europe market.
“Most of the traditional recommendation tools available today take into account the online browsing activities of the customers”, said Sachit Murthy, VP Sales, Manthan. “Recommendation engine, on the other hand, is a revolutionary approach that analyses the customers' entire purchase history in granular detail across all channels and recommends the most relevant offers for them”
Recommendation engine is an enhancement to ARC TargetOne, an advanced personalized promotions solution for retail marketers. ARC TargetOne, which is a part of ARC Customer Analytics portfolio, allows retailers to execute personalized promotions across multiple channels. With Recommendation engine, it has the capability to recommend best offers based on customers’ purchase histories. The next generation Recommendation Engine is aimed at adding precision and accuracy to targeting customers with the right offers based on purchase and redemption history across all sales channels and modes of promotions delivery.
"We are moving ahead in redefining the way Customer Analytics is seen and used. We are keen to ensure that we complete the loop of analytics discovery with the right execution capability. The Recommendation Engine is developed keeping in mind the complexity of promotional scenarios and the multitude of choices that a marketer is faced with while reaching out to the customer," said Anand Sri Ganesh, SVP and Business Head Customer Analytics at Manthan.
Offer Recommendation Engine offers a plethora of personalization features specifically for retail marketers. Some of these features include:
- Targeting offers only to customers who are likely to respond
- Taking into account any anti-spamming requirements and offer rules
- Built on a scalable architecture that can work with large data sets effectively
Manthan will showcase Recommendation engine and the entire Customer Analytics portfolio at 2nd Annual Analytics, Insights and Smart Data Retail Summit, 9-10th April, 2014 at The Pestana Chelsea Bridge Hotel, London. To get in touch with the experts, please click here.