Manthan and analytics 

In Sanskrit, 'manthan' is a metaphor for deep contemplation; churning facts to arrive at a conclusion. It derives from Indian mythology, from when the gods and the demons churned the Ocean of Milk for the nectar of immortality.

Today, Manthan Systems is at the forefront of the big data churn in retail, converting uncertainty into usable probability for the world's leading retailers.

Over the years, with its focus on retail, Manthan has developed an unparalleled understanding of the industry and industry constraints across geographies. This familiarity has helped Manthan adapt the most recent developments in big-data analytics into actionable business solutions.

While the gods and demons tale does sound magical, what the retailer can do with analytics today is equally magical, (if not outright supernatural). Knowing how your customers are likely to behave in the near future, knowing which are the easiest and most cost-effective ways to reach them, knowing what to reach them with, identifying problem areas and identifying opportunities are no more in the realm of imagination, but an analysed pattern in data.

Today Manthan serves as the Chief Analytics Officer to over 80 leading retail and consumer group organisations across 18 countries. With a portfolio of analytics products and solutions architected with deep industry specificity -aligning analytics, technology and industry practices to deliver sophisticated, yet intuitive analytical capability.

At Manthan the constant quest, is to derive what will be. And the only way to do that, is to question what is.

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